Amazon charges a referral fee on every sale, calculated as a percentage of the item price, and the rate varies by product category. This hub explains how referral fees work across categories and links to detailed breakdowns for the categories most relevant to apparel and print sellers.
How referral fees work
Amazon deducts a referral fee from each sale as its commission for hosting your listing and providing marketplace access. The percentage varies significantly by category, some categories sit in the high single digits, others run into the mid-teens or higher, and some categories have tiered rates that change at specific price thresholds, as clothing does.
Why category matters so much
Because referral fees are a percentage rather than a flat fee, the category you sell in has a direct, ongoing effect on your margin at every single sale, not just a one-off cost. Understanding your category's exact fee structure is essential before finalising pricing.
Category fee guides
- Clothing & Accessories — full 2026 UK breakdown, including the price-band structure
- Home & Kitchen
- Electronics
- Beauty & Toys
- Pet Supplies
Important: always verify current rates
Amazon periodically updates its fee schedule, as it did for clothing in 2026. The figures in our guides are accurate as of publication, but Amazon's official fee schedule in Seller Central is always the authoritative, current source, check it before finalising your pricing on any listing.
Whatever category you sell in, testing designs via low-minimum DTF transfers before committing to bulk stock helps protect your margin against fee and market changes. Explore DTF gang sheets
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FAQ
What is an Amazon referral fee? A percentage-based commission Amazon deducts from each sale, varying by product category.
Where do I find the exact current rate for my category? Amazon's official fee schedule in Seller Central is always the authoritative, up-to-date source.
Do referral fees ever change? Yes, Amazon periodically updates category fee structures, as happened with the clothing category for 2026.