Beauty and Toys are two distinct categories with their own referral fee structures, relevant to sellers considering personalised beauty accessories, printed toy-adjacent products, or gift sets that cross into these categories.
Beauty referral fees
Beauty products generally carry a referral fee that can vary by price point, with some tiered structures applying to lower-priced items similar in concept to clothing's price-band approach. Personalised beauty accessories, printed makeup bags, branded packaging inserts, may fall under Beauty or a related accessories category depending on the specific product, so check classification carefully.
Toys referral fees
Toys typically sits at a referral fee percentage broadly comparable to Home & Kitchen, in the mid-teens range for most items, though age-graded and safety-regulated products carry additional compliance requirements beyond the fee structure itself, UK toy safety regulations apply regardless of referral fee category.
Why these categories matter for print sellers
Printed or personalised tote bags, drawstring bags and fabric accessories sometimes cross between Beauty, Toys and general accessories categories depending on their intended use and marketing. Getting the category right affects both your fee structure and your product's discoverability in search.
Compliance note for toys
If you are selling anything that could be classified as a toy, particularly for children, UK product safety and labelling regulations apply separately from Amazon's category and fee rules. This is a compliance matter distinct from referral fees, worth researching separately if relevant to your product line.
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FAQ
What is the Amazon referral fee for Beauty? Varies by price point, with some tiered structures on lower-priced items, confirm the exact current rate in Seller Central.
What is the Amazon referral fee for Toys? Generally in the mid-teens percentage range for most items, verify in Seller Central.
Do toy safety rules apply separately from referral fees? Yes, UK product safety and labelling regulations for toys are a separate compliance matter from Amazon's fee structure.